In The News

• Google buys $2.1 billion office building in NYC, patrons avoid companies that lack sustainability and DE&I policies, and DOJ sues American Airlines and JetBlue September 22, 2021
  Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids. Hello, communicators: McDonald’s is starting to make the toys that come with its Happy Meals more sustainable by building them with renewable, recycled or certified bio-based and plant-based materials. The fast-food giant […]
• How to be more sophisticated in your privacy messaging September 22, 2021
  Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies. Privacy and data security are among the top challenges facing comms pros in the months ahead. Privacy ranks as one of the main factors in corporate reputation, as shown in research from Weber Shandwick: So, […]
• There’s still time to keep employees from quitting. What will make them stay? September 22, 2021
  The author shares five ways to keep workers engaged, involved and on board. Employees want to know they matter. Employers need to show they care. Why is this simple concept so hard? Some level of attrition is inevitable, and even desirable, but with nearly two-thirds of U.S. workers looking for a new or different job, we […]
• Ripley PR’s Heather Ripley on being prepared for anything September 22, 2021
  The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead. How are you preparing for the next challenges facing the PR industry? While many comms pros are thinking about adding new skills and competencies […]
• Friday is your last chance to enter our Employee Communications and Top Places to Work Awards September 21, 2021
  Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24. The post Friday is your last chance to enter our Employee Communications and Top Places to Work Awards appeared first on PR Daily.
• Current Global launches 21-day industry accessibility challenge September 21, 2021
  The agency has created a program that encourages PR and marketing pros to create content that is more inclusive. PR agencies are no strangers to purpose-driven campaigns, but how often do they turn their focus on their own work? One agency has made accessibility a key part of its message, both to clients and the […]
• Communicators, don’t let the crap come back September 21, 2021
  You put unnecessary communication on the shelf during the pandemic. Will it stay there? Beware of the backslide. The COVID-19 pandemic transformed internal communicators into something they’ve always wanted to be: essential. Typically the poor country cousin to PR and marketing, internal communicators was thrust into the spotlight 18 months ago, when the world as […]