In The News

• Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll August 7, 2020
  Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’  and more. Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s […]
• Securing national TV coverage for brands that aren’t household names August 7, 2020
  COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing. After shutdown orders went into effect nationwide, there was a seismic shift in newsrooms […]
• 4 keys to deliver a TEDx-worthy presentation August 7, 2020
  COVID-19 has derailed many events and in-person meetings, but these principles of oration, persuasion and connection apply to all formats. Business presentations are an opportunity for leaders to showcase their expertise and audience members to engage with valuable, inspiring information. TED and TEDx talks, which are local and independently organized events, have come to represent the pinnacle of […]
• Michael Monahan shares how Moxē has returned to the office August 7, 2020
  The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis. Are you bringing workers back to the office? Some businesses have started to return to the workplace or are setting up a hybrid workplace with some working from home and others […]
• Showcase your captivating visuals and virtual events August 6, 2020
  Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline. The post Showcase your captivating visuals and virtual events appeared first on PR Daily.
• H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history August 6, 2020
  Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more. Hello, communicators: Kraft Heinz is aiming to help consumers officially start their day with a bowl of its iconic orange noodles, in a press release titled, “It’s official: Kraft Mac […]
• 3 tactics for building brand authority on social media August 6, 2020
  When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge […]