In The News

• Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash December 3, 2021
  Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more. Hello, communicators: Toyota kicked off its holiday season by debuting an ad during NBC’s annual “Christmas in Rockefeller Center.”  The spot about a young girl who collects used books from her community to restock a local bookstore that is […]
• Employee and external comms are top priorities at bigger organizations December 3, 2021
  Size of the company matters for CEOs when thinking about their communications needs. The bigger your company, the more likely it is that your CEO is relying on communications for employee engagement and external messaging. In a new survey from Harris X and Ragan Communications, CEOs of medium and large companies are more likely to […]
• How to attract, recruit and retain Gen Z talent December 3, 2021
  Fresh research from LinkedIn reveals tactics for reaching and resonating with young workers. Companies are increasingly desperate to crack the code on Generation Z. What drives and motivates these young folks? And how might you get them on board with your company—instead of ended up on the wrong end of a vitriolic TikTok? [FREE WEBINAR: Building […]
• 4 skills every PR pro should master for continued career growth December 3, 2021
  Here are four ways to add value to your performance as a professional communicator. The public relations industry is always evolving. So, PR pros have to remain on their toes to adapt to new techniques and business trends, refresh their skills and gain a competitive edge over other industry professionals. Central to the success of […]
• Take our annual state of comms survey to benchmark your efforts in 2022 December 2, 2021
  Ever wonder how others’ communications teams are structured? How organizations are supporting well-being? The most effective efforts around culture, DE&I and culture? Take part in this survey to get the answers, and earn a chance to win one of three $100 Visa gift cards. How do you stack up in the industry on DE&I, measurement […]
• The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo December 2, 2021
  Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more. Hello, communicators: Planters is launching a “nutstalgia” holiday campaign featuring its iconic mascot, Mr. Peanut, engaging in festive “shellebration.” From now until Dec. 31, fans can enter for the chance to win a “nutstalgia” gift box that includes ‘80s […]
• How brand managers can reach holiday audiences with cooking recipes December 2, 2021
  Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds. Brands might not be people—but every brand is powered by people. And people love the holidays. Specifically, people love to get together during the holidays, gather around the dining room or buffet table—and eat. Sharing and […]