In The News

• Ragan CEO Diane Schwartz shares how to stop being an ‘order taker’ June 22, 2021
  The comms leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast. Over the past year, communicators have risen to new heights in many organizations. According to data from Ragan’s Communications Benchmark Report, the role […]
• Labor shortage excuse rankles American Airlines customers, mask anxiety falls, and the SEC to monitor climate impact June 22, 2021
  Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program. Hello, communicators: Coca-Cola has announced plans to nearly double its spending with Black, Hispanic and Asian-American and Pacific Islander (AAPI)-owned media companies over the next three years. The soda giant has set a benchmark goal for these […]
• Which Disney character resembles your PR life most? June 22, 2021
  From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional. (Image via) Editor’s Note: We’re giving away one FREE night at Walt Disney World’s Swan & Dolphin Resort during our upcoming Social Media Conference for PR, Marketing and Communications Professionals Sept. 9-10. Send us the […]
• PR pros: Leave the thesaurus on the bookshelf June 22, 2021
  When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired. Did you ever have an English teacher tell you not to use the same word twice in a paragraph? If so, he or she was encouraging you to use “elegant variation,” […]
• TikTok tips from Ocean Spray, Wish and more June 22, 2021
  Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform. Ocean Spray wasn’t even on TikTok before Nathan Apodaca rode his skateboard and a jug of cranberry juice into viral stardom. “We had no presence on the platform prior to […]
• Karen Strong shares lessons from a career of service June 21, 2021
  The retired associate executive director of communications for the Texas Association of School Boards, and a 2021 Hall of Fame inductee, recounts her remarkable history.   The post Karen Strong shares lessons from a career of service appeared first on PR Daily.
• Twitter users roll their eyes over Juneteenth messaging, 6 top cybersecurity threats, and Boeing explains 737 Max certification June 21, 2021
  Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures. Hello, communicators: In celebration of the 50th anniversary of its first flight, Southwest Airlines has announced that it is gifting each employee with 50,000 Rapid Rewards points that they can redeem toward flights, hotel […]