In The News

• Self-editing checklist February 7, 2023
  For when you just can’t get another set of eyes on your work. Everyone needs an editor. Unfortunately, sometimes you have to be your own editor. It isn’t an ideal state of affairs, but it’s a realistic one. Whether you’re in a small department or you’re just on a tight timeline, there will be moments […]
• How communicating your company’s history can help the business February 7, 2023
  Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future, Adam Kiefaber is a longtime communicator, leading public relations teams at large financial services companies. Follow him on LinkedIn. For the past decade, every corporate communicator has been trying (and likely struggling) to tell its company’s innovation story. Most […]
• How Southwest hurt perception of airlines, Twitter sees what sticks and more February 6, 2023
  Plus: The perils of locking up merchandise. Retailers are attempting to strike a balance between protecting goods from shoplifters and allowing actual customers to access the items for purchase, according to ABC News. Inventory loss — known in the industry as “shrink” — represents annual losses of 1.4% of inventory, totaling $94.5 billion, according to […]
• How a Reel helped BCBSM gain almost 9K new followers February 6, 2023
  Know your audience and do your research. In November 2022, Blue Cross Blue Shield of Michigan (BCBSM) experienced a viral Instagram reel that featured a fall simmer pot. BCBSM’s Instagram account is dedicated to inspiring and helping Michiganders live healthy, active lifestyles. Sharing tips and resources on fitness, nutrition, travel and events supports this mission. They […]
• How to communicate before, during and after layoffs February 6, 2023
  It’s not easy, but there are some proper ways to do it. With all the news of economic turmoil and layoffs at major companies in the news lately, it’s hard not to think of how these job cuts were communicated to employees. According to recent reports, Google employees were told via email, with some getting […]
• What PR pros need in 2023 February 6, 2023
  PR pros are continuing to adapt to rapidly changing, unprecedented conditions. But what are the skills and investments they consider most vital for 2023? ACCESSWIRE and Ragan Communications surveyed more than 281 external communicators about the state of play for the year ahead. The results are detailed in this FREE report. You’ll learn: What external […]
• Netflix’s password sharing nightmare, Hong Kong’s tourist bid and more February 3, 2023
  Plus: The vast majority of millennials and Gen Z get financial advice on social media. Netflix has made no secret that it wants to crack down on password sharing. In a letter to investors last month, the company said, “Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve […]