In The News

• Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble January 15, 2021
  Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter,  and more. Hello, communicators: U.K. retail chain Primark has made headlines recently by promising that it’s “going to be back,” despite refusing to embrace e-commerce strategies and digital shopping offerings. […]
• BlastMedia’s Lindsey Groepper’s message for 2021: ‘We got this’ January 15, 2021
  The president of the PR outfit looks forward to bringing everyone back to the office and shares what is working for her team to start the new year. What’s your biggest takeaway from last year? For Lindsey Groepper, president at BlastMedia, the knowledge that we can all do incredibly difficult things is one of the […]
• In the war over credibility, everyone loses January 15, 2021
  The strong rebuke from Forbes of those who have refused to acknowledge the truth of the 2020 election is a warning for the PR profession, one pro argues. Journalism and its synergistic twin, public relations, have taken a beating over the history of American politics. But none more so than during the last four years, […]
• What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views January 15, 2021
  Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. More than mere messengers, scribes or mouthpieces, comms pros are trusted advisers, strategy shapers and vision casters. The corporate weight and authority given to the job is rising. So, too, are the skills required. After the traumas of 2020, […]
• Announcing Ragan’s 2020 Top Women in HR Awards honorees January 14, 2021
  Congratulations to these influential women! The post Announcing Ragan’s 2020 Top Women in HR Awards honorees appeared first on PR Daily.
• Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments January 14, 2021
  Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations,  and more. Hello, communicators: Mark King, chief executive at Taco Bell, announced today that potatoes were coming back to the fast food chain’s menu in March. However, Taco Bell’s social media team put a new spin on […]
• 5 outspoken responses to the US Capitol riots January 14, 2021
  What were the strongest responses to a violent crisis that embroiled the U.S. Capitol on Jan. 6? Here’s our op-ed on the organizations we think stood out and spoke up. What was supposed to be a ceremonial episode in our nation’s capital on Jan. 6 took a dark turn when protestors turned violent, storming the […]