In The News

• How women leaders are set to soar in a post-pandemic world April 9, 2021
  Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead. Women’s History Month is over—but many business leaders are still grappling with the issues facing women in the workplace. The COVID-19 crisis has revealed some deep fault lines in […]
• Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp April 9, 2021
  Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more. Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.” “This isn’t […]
• 9 ways PR pros can use social media to connect with journalists April 9, 2021
  Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. The technology has enabled much faster communication, which means that the news cycle has become instantaneous. But even more than that, social media platforms like Facebook, […]
• Report: Twitter seen as most valuable social media network for journalists April 9, 2021
  However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket. What’s the most important social media channel for connecting with reporters? According to data from Muck Rack, Twitter still rules the roost. (Image via Muck Rack) But what are the areas where journalists […]
• 41 alternatives to the word ‘cool’ April 8, 2021
  If the word ‘cool’ is wearing out its welcome in your personal lexicon, try these synonyms. This article originally appeared on PR Daily in March, 2015. Now that I’ve started paying attention to it, it’s appalling how many times I use the word “cool.” I don’t use it in any formal, written communication, but I […]
• Conquer the “statistic scaries” and optimize data-driven storytelling April 8, 2021
  While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. As the world has continued to change rapidly, reporters are looking for by-the-moment data, broken down by cohort or demographic—hyper-specific insights that tie to whatever story they’re writing today, whether it’s credit card debt held by […]
• How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities April 8, 2021
  Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging. No one knows for sure when or how the pandemic will officially “end.” The answer to that question depends on your definition of victory, whether you’re after a smallpox-style eradication or simply “bringing COVID-19 in line […]