In The News

• Influencer (r)evolution August 22, 2017
  Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.
• Report: Top 10 most- and least-trusted industries August 22, 2017
  Consumer confidence waxes and wanes based on organizations’ past actions, current events, perceived brand images and more. Here’s what you can do if your company is near the bottom.
• 4 common media interview myths August 22, 2017
  Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone.
• How good PR waxes and wanes around the eclipse August 22, 2017
  From a ‘blackout sale’ to a special donut glaze, many brand managers are taking advantage of the cosmic event. However, some organizations seem star-crossed in their promotional efforts.
• Younger users fleeing Facebook for Instagram and Snapchat August 22, 2017
  An eMarketer report increased its growth predictions for the mobile- and visual-focused platforms, so adjust your efforts accordingly.
• Don’t be the James Franco of health care communications August 22, 2017
  Stop acting like a dilettante at work. Focus on what you do best.
• 6 stories not worth a pitch August 22, 2017
  Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.