In The News

• Why PR and digital marketing are connected—and how to capitalize August 17, 2018
  Getting your message out these days requires a mix of savvy ad placements, targeted social media campaigns and boatloads of content. Here’s why your marketing and PR efforts should coordinate.
• 7 Aretha Franklin quotations to inspire PR pros August 17, 2018
  The queen of soul touched many listeners with her powerful songs, but her words also served to underline important life lessons. Consider a few of her famous sayings.
• Chipotle to retrain staff after second bout of foodborne illness August 17, 2018
  The burrito chain has struggled to meet health and safety standards, with customers reporting food poisoning on two occasions. Can this new move satisfy its critics?
• 4 common media interview myths August 17, 2018
  Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone.
• 5 emoji mistakes to avoid in the workplace August 17, 2018
  Emoticons at the office are not all harmless fun. Avoid these pitfalls to prevent mixed messages—or something much more damaging.
• 3 frustrating challenges communicators in highly regulated industries face August 17, 2018
  Don’t let red tape hold back your efforts—join experts for this one-of-a-kind conference in New York City.
• Infographic: What content do users love to share on social media? August 17, 2018
  Understanding audience behaviors—and what they’re likely to redistribute—can increase website traffic and publicity. See this guide to create more shareable content.