In The News

• Study: Employees want more employer-offered retraining August 16, 2019
  Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team. When was the last time you invested in training for your team or for yourself? In a study from Clutch, half of respondents said it had been over a year since their employer […]
• 4 steps for PR pros to gain credibility among top-tier execs August 16, 2019
  Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them. Proving PR’s financial impact is one thing; communicating it effectively is another.  Often, PR metrics differ significantly from the metrics that CEOs and their peers care about. […]
• Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing August 16, 2019
  Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men, and YouTube changes its copyright policies. Good morning, PR pros: AP Stylebook has prepared for back-to-school season with a topical guide on educational terms: Have you checked out our recent Topical Guide on education terms?AP's education beat team co-leader @CaroleFeldman will share highlights […]
• 5 key steps to setting up and running your global PR framework August 16, 2019
  Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars. Global PR revenue is expected to climb to a record $19.3 billion by 2020—an increase of more than $5 billion from just three years ago. As more companies seek to expand into new markets or […]
• Infographic: Have you checked all your SEO boxes? August 15, 2019
  For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps.  PR pros have to be concerned about where their clients show up in Google search results. If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization […]
• Share your internal storytelling prowess August 15, 2019
  Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. Don’t miss the Oct. 4 deadline. The post Share your internal storytelling prowess appeared first on PR Daily.
• A lesson in PR ethics, courtesy of ‘The Great Hack’ August 15, 2019
  The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals.  If you have not watched Netflix’s new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch.  Over the course of two hours, the documentary explores how […]