In The News

• Infographic: The ABCs of personal branding October 15, 2019
  Turning yourself into an industry leader requires developing your unique voice and aesthetic. Here are some ways you can build yourself into an icon in your field. How can PR pros develop into recognized industry leaders? It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully […]
• How has your visual content captivated audiences? October 15, 2019
  Enter PR Daily’s Video & Visual Awards by Nov. 1 to showcase your impressive visual storytelling skills. The post How has your visual content captivated audiences? appeared first on PR Daily.
• Panera’s missed opportunity offers crisis response lessons October 15, 2019
  The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine. When a Panera Bread employee shot to internet fame for a video that showed frozen macaroni servings being warmed in a hot […]
• WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features October 15, 2019
  Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more. Good morning, PR pros: The Walt Disney Co.’s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Is. Time. From Snow […]
• 3 unforgiveable content creation sins October 15, 2019
  Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all. To make your messaging compelling instead of repelling, avoid these […]
• Infographic: How to make the most of ‘social commerce’ October 14, 2019
  Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips. Social media has transformed how brand managers interact with customers. Instead of just spewing marketing messages, a savvy communicator has to be ready to listen to and engage their audiences […]
• Tell the stories of the inspirational women you work with October 14, 2019
  Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1. The post Tell the stories of the inspirational women you work with appeared first on PR Daily.