In The News

• 4 ways PR pros can react to tragic events June 25, 2017
  When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
• 5 ways to pitch yourself to brands, companies and clients June 24, 2017
  What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
• Survey: Comms companies slow on the technology uptake June 23, 2017
  Organizations seem aware of trends, but many are opting not to invest in, integrate and standardize emerging communications platforms.
• The 5 most popular stories on PR Daily this week June 23, 2017
  This week, readers were interested in tips for a successful social media strategy, how to write the perfect press release, social media marketing mishaps to avoid, and more.
• 3 ways to jump-start your PR career June 23, 2017
  Whether you’ve entered the industry from another line of work or are fresh out of college, this advice can help you advance through the ranks.
• SEC Twitter account wasn’t hacked—its manager just likes dad jokes June 23, 2017
  The Fort Worth office’s director said he hopes his efforts ‘reach a much broader audience of individuals who could be potential victims someday.’
• Know the nuances of pitching online versus print outlets June 23, 2017
  When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.