In The News

• The 5 most popular stories on PR Daily this week June 22, 2018
  This week, readers were interested in web design tips for powerful storytelling, customer-centric marketing tips, common social media misconceptions to avoid and more.
• 7 Google AdWords mistakes that blow up your budget June 22, 2018
  Promoting your brand through Google can seem daunting but doesn’t have to be. Here are simple ways to perfect your pay-per-click advertising prowess.
• 4 reasons you should ditch the word ‘excited’ June 22, 2018
  When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
• 4 important skills aspiring PR pros won’t learn in the classroom June 22, 2018
  College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
• As Instagram launches IGTV, YouTube counterpunches June 22, 2018
  Instagram wants a bigger share of the coveted creator community, allowing longer videos inside its signature app. YouTube’s answer is to let creators charge for subscriptions.
• Infographic: 27 tips to power your content marketing efforts June 22, 2018
  Standing out in the digital landscape is no walk in the park. These tactics can help you craft messages that captivate audiences and boost engagement.
• In managing change, avoid these 6 detrimental phrases June 22, 2018
  This dirty half-dozen utterances can undermine staffers’ trust in the process—and in you as a leader. Along with these taboos are alternatives to help foster dialogue and ease the transition.