In The News

• How Sharp Communications’ David Ellis stays sharp December 13, 2019
  This PR pro says being able to prove return on investment is more crucial than ever. Here is how he sees the future of the industry. For Sharp Communications’ David Ellis, the day starts at 7 a.m. After that, it’s a caffeine-fueled ride until the to-do list is competed and he can return home to […]
• Last chance: Don’t miss this week’s late entry deadline December 13, 2019
  Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. 13. The post Last chance: Don’t miss this week’s late entry deadline appeared first on PR Daily.
• Head to sunny Florida for this can’t-miss social media conference December 13, 2019
  Join your peers and learn from experts at the social media conference of the year—at Disney World. Every communicator has to master social media these days. But with so many tools, technologies and options across the virtual landscape, how do you keep up with it all? By coming to The Social Media Conference for PR, […]
• Why today’s SEO requires a three-pronged approach December 13, 2019
  As search engine algorithms become ever more sophisticated, the old tricks no longer cut the mustard. Integrate PR, website design and savvy social media efforts to rank your brand higher. More content than ever before is at our fingertips, and the mass digital archive that is the internet will only keep growing.  As we look […]
• Home Depot chief addresses theft (sort of), #OreoforSanta lights up Twitter, and Costco’s tepid words on its Black Friday blackout December 13, 2019
  Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more. Good morning, PR pros: Some communicators are getting into the holiday spirit with brand messages for both young and old about Christmas traditions. One social media team has homed in on a sweet spot in many families’ […]
• Data-fueled research to guide blogging, marketing and webinar efforts December 13, 2019
  Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy. Industry benchmarks highlight how well we stack up against our competitors. How are others divvying up budgets? What trends and tactics are emerging—or declining? Which metrics will matter […]
• Infographic: Tips for making the most of Google Analytics December 12, 2019
  How are you using Google’s traffic monitoring platform? Here are some steps to help you make the most of this free resource. Which metrics matter most on Google Analytics? The free platform helps web managers track the traffic that comes to their websites and can help identify deficiencies in content, design and more.  This infographic […]