In The News

• Instagram offers feature to recover accounts from hackers June 17, 2019
  The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief. Instagram accounts with substantial followings can be lucrative social media properties—especially to hackers. For more than a year, Instagram has been grappling with affected […]
• How to prepare for an extreme weather crisis June 17, 2019
  Organizations of all kinds face disruption from extreme weather events. Here are the messages and plans you should have in place to be prepared. Anyone who works in PR knows that your day can change as fast as the weather—sunny and glorious one minute and dark and stormy the next. Many PR pros across the […]
• 8 metrics to measure the success of a guest post June 17, 2019
  You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure. Guest-contributed content brings tangible value to your content strategy. Creating original, high-quality articles as an outside guest author for a trusted online publication allows you to share your ideas, advice and tips […]
• 10 tips to look and sound sharp in your company video June 17, 2019
  Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect. You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV. To […]
• Target apologizes to frustrated shoppers after checkout system failures June 17, 2019
  The retailer faced confusion and long lines when the vendor that operates its cash registers was unable to process payments. Disgruntled consumers shared their frustration on social media. What would your company do if its point-of-sale system crashed for several hours? That’s what happened to Target over the weekend as it lost the ability—twice in […]
• How voice technology could transform PR and marketing June 17, 2019
  Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Alexa, will technology change the public relations industry? “It’s already happening.” We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social […]
• 9 hallmarks of outstanding website copy June 17, 2019
  It should be easy to navigate, audience-centric, succinct and optimized for SEO. Is it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act. As you’re crafting and editing copy for your new site, keep these […]