Deliver meaningful career value to employees, and publicly recognize those who go above and beyond. The key goal for a manager is getting optimum team productivity for an extended period. Productivity is the ultimate measure of supervisors’ effectiveness, because it engenders better business outcomes. Highly productive employees stay at their jobs longer and have higher rates of […]
Answering the call for a fresh approach can be as simple as a yearly subscription. It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management […]
Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily.
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates. Employee engagement at a university comes with particular challenges that make email an essential form of messaging. For example, faculty members operate independently, scattered in 20 buildings across […]
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy. This article originally appeared on PR Daily in April of 2018. The inbox and the telephone are tools of the trade for a journalist. They can be useful platforms that deliver the next exceptional […]
Join us this fall for the 11th annual Employee Communications, PR and Social Media Summit. A lot has changed in the communications world over the past decade. The demands on industry professionals are constantly growing—but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat. […]
Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help. The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening. Voice search is becoming common practice for people searching for […]