In The News

• 20 writing tactics to rev up your productivity January 25, 2020
  Grab a few minutes at time, or grab a crayon, a la James Thurber. This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again. You want your latest writing project to move faster. Many great writers have felt the same way. Don’t worry, it’s fixable. When […]
• Deadline Friday—Digital Marketing & Social Media Awards January 24, 2020
  Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily.
• 4 marketing automation tools to help small and mid-size businesses January 24, 2020
  Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide.  However, […]
• Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash January 24, 2020
  Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros:  Baskin-Robbins received love after a TikTok video went viral. The clip features a baby reacting humorously to eating ice cream for the first time. The ice cream […]
• 3 steps to developing a content calendar for Instagram Stories January 24, 2020
  Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content. Don’t fret; follow these steps to build a solid […]
• How your team’s on-scene crisis coverage boosts your brand January 24, 2020
  Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.   It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate […]
• Infographic: 23 essential YouTube stats for communicators January 23, 2020
  Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options. YouTube is the No. 1 online video site—and an increasingly popular social media site as well. That means it shouldn’t be ignored by communicators looking to make a splash or stretch limited […]